Capturing and Using Customer Insights: Survey Results: Best Practice Summary

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This 62-slide presentation reveals the survey results of 57 companies across the world on how they capture and use customer insights. Specific metrics include the percentages of companies which 1) use various listening posts or touch points to listen to customers; 2) collect and track various types of customer information; and 3) rate themselves as novice, learning, competent, skilled or highly skilled in capturing and using customer insights to capture and use customer feedback to make business improvements. The document also shares companies' success stories in capturing customer insights as well as lessons learned in integrating multiple sources of customer information across a company and challenges in turning customer insights into profit. This document originated from a Best Practices, LLC Internet Benchmarking Exchange survey done on behalf of the Global Benchmarking Council (GBC). [Note: See related presentation summaries in a meeting report from the GBC meeting, "Customer Insights for Action & Profit," in document #4436.]

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Retail; Telecommunications; Biotech; Consumer Products; Chemical; Utilities; Computer Hardware; Computers; High Tech; Health Care; Insurance; Financial Services; Aerospace; Transportation; Professional Services; Energy; Electronics

Companies Profiled:
3M; Appleseeds; Inc.; Aliant Telecom; Aspect Medical Systems; DSM; Eastman Kodak; ExxonMobil; Florida Power & Light; Gap Inc. Direct; Hewlett-Packard; Johnson & Johnson; Lucent Technologies; Medtronic; Nationwide Insurance; Raytheon; RDU International Airport; Shell Chemical; Siemens; Trammell Crow; Texas Instruments

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

Capturing and Using Customer Insights: Survey Results

ID: 4437

Features:

Published: Pre-2019

Delivery Format: Online PDF Document

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