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Home » Products & Services » Best Practice Database » Product Launch » Market Entry: Metabolic and Cardiovascular Diseases
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21 Info Graphics
15 Data Graphics
75+ Metrics
18 Narratives
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STUDY OVERVIEW
As new products enter the highly competitive and crowded cardiovascular market, it is important for biopharmaceutical companies to differentiate their product during launch. Factors that shape a new cardiovascular product's market entry include how well the product is differentiated from existing therapies, product pricing and its benefits - ease of use, fewer side effects, etc. Best Practices, LLC undertook a benchmarking study to highlight the effectiveness of different launch strategies around differentiation, pricing and product benefits. The study also analyses issues surrounding a product's safety and efficacy profile to establish how much more effective or safe a new cardiovascular product needs to be for a blockbuster launch. Launch leaders can use insights from this research to inform their market entry strategies for new cardiovascular products. KEY TOPICS
The research employed a data gathering approach that gleaned quantitative data from 44 executives and managers from 38 leading companies in pharmaceutical, biotechnology and medical device industries. In addition, six executives participated in in-depth interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.
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