If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Product Launch » Market Entry: Metabolic and Cardiovascular Diseases
Download FREE Excerpt
21 Info Graphics
15 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As new products enter the highly competitive and crowded cardiovascular market, it is important for biopharmaceutical companies to differentiate their product during launch. Factors that shape a new cardiovascular product's market entry include how well the product is differentiated from existing therapies, product pricing and its benefits - ease of use, fewer side effects, etc.
Best Practices, LLC undertook a benchmarking study to highlight the effectiveness of different launch strategies around differentiation, pricing and product benefits. The study also analyses issues surrounding a product's safety and efficacy profile to establish how much more effective or safe a new cardiovascular product needs to be for a blockbuster launch. Launch leaders can use insights from this research to inform their market entry strategies for new cardiovascular products.
The research employed a data gathering approach that gleaned quantitative data from 44 executives and managers from 38 leading companies in pharmaceutical, biotechnology and medical device industries. In addition, six executives participated in in-depth interviews.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.