Creating a Career Path for High-Impact Marketers in the Pharma Industry: Executive Narratives for Developing Marketers

STUDY OVERVIEW

Pharmaceutical organizations rely on new product launches and brand growth to fuel their top-line growth. The marketing function is largely responsible for the success or failure of these two product-oriented revenue generators, and yet some organizations don't emphasize the development of their marketing talent to prepare them for leadership positions.

To develop future marketing leaders some organizations have turned to various tactics and strategies for developing high-level marketers into future leaders who can lead upcoming launches and grow brands. This study provides narratives from marketing leaders from 18 organizations who discuss best practices for developing marketing talent.

KEY TOPICS

• Experienced-Based Approach
• Mentors and Advisors
• Standardized Tools
• Career Pathways

• Rate the maturity of your current training and development program for marketers
• Approaches for grooming and retaining high-potential marketing talent for leadership roles

• Create a network of marketing mentors and advisors to fuel ongoing growth: Marketing mentors and advisors are a lynchpin to success for experience-based development plans; Can aid protégés via coaching sessions, project-based critiques & performance review

Best Practices, LLC engaged 22 biopharma executives, directors and managers at 18 leading companies through an online benchmarking survey

Industries Profiled:
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Diagnostic; Medical Device; Manufacturing; Consumer Products


Companies Profiled:
Sanofi; Novartis; Lilly; Boehringer Ingelheim; UCB Pharma; Abbott; Lexicon Pharmaceuticals; Amgen; AbbVie; Seattle Genetics; GlaxoSmithKline ; Roche; Bayer; Merck; Sunovion; Alcon; College of American Pathologists; Basilea Pharmaceutica

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.