Creating a Career Path for High-Impact Marketers in the Pharma Industry: Training and Development Tactics and Strategies

STUDY OVERVIEW

Pharmaceutical organizations rely on new product launches and brand growth to fuel their top-line growth. The marketing function is largely responsible for the success or failure of these two product-oriented revenue generators, and yet some organizations don't emphasize the development of their marketing talent to prepare them for leadership positions.

To develop future marketing leaders some organizations have turned to an integrated marketing development system to prepare marketing talent to lead upcoming launches and grow brands. This benchmark study provides a deeper understanding of the critical marketer training and development approaches and best practices in place within other sophisticated healthcare organizations.

KEY TOPICS

• Core Competencies
• Training and Development Programs
• Professional Development
• Tools and Resources
• Identifying High Potential Marketers

• How important is it to train marketers on each of the following competency areas
• Which types of training and development programs work best for developing marketers
• Does your company formally rotate marketing personnel across different teams/functions
• Effectiveness of approaches to monitor progress and ensure professional development of your marketers
• Value of these tools/resources that are provided to marketers
• How do you identify high-potential marketers

• Create a network of marketing mentors and advisors to fuel ongoing growth: Marketing mentors and advisors are a lynchpin to success for experience-based development plans; Can aid protégés via coaching sessions, project-based critiques & performance review (>90% find effective)

Best Practices, LLC engaged 22 biopharma executives, directors and managers at 18 leading companies through an online benchmarking survey

Industries Profiled:
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Diagnostic; Medical Device; Manufacturing; Consumer Products


Companies Profiled:
Sanofi; Novartis; Lilly; Boehringer Ingelheim; UCB Pharma; Abbott; Lexicon Pharmaceuticals; Amgen; AbbVie; GlaxoSmithKline ; Roche; Bayer; Merck; Sunovion; Alcon; College of American Pathologists; Basilea Pharmaceutica

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.