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Best Practice Database
Product Launch » Re-launch
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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
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"Case Studies in Successful Re-Launch: Zithromax and Wellbutrin"
Successfully re-launching a pharmaceutical product is a difficult feat. However, two well-known pharmaceutical products were able to re-launch into major blockbusters. These case studies, described in detail in a 23-slide presentation, draw on primary and secondary research to illustrate how success was reached. Brand executives can use these case studies to learn how to spot the opportunities, tactics and strategies they need to turn their own re-launched products into major blockbusters.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.