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Best Practice Database
Product Launch » Re-launch
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"Case Studies in Successful Re-Launch: Zithromax and Wellbutrin"
Successfully re-launching a pharmaceutical product is a difficult feat. However, two well-known pharmaceutical products were able to re-launch into major blockbusters. These case studies, described in detail in a 23-slide presentation, draw on primary and secondary research to illustrate how success was reached. Brand executives can use these case studies to learn how to spot the opportunities, tactics and strategies they need to turn their own re-launched products into major blockbusters.