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Products & Services ╗
Best Practice Database
Sales and Marketing ╗ Strategic Alliances ╗ Identifying and Selecting Partners ╗ Strategic Fit
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Choosing compatible partner companies and working with them in a cooperative manner creates a sound base for a successful co-promotion effort, leading to increased sales and mutual benefit for all companies involved. Selecting the right partner can be a very difficult step for pharmaceutical companies, which are highly competitive by nature. Pharmaceutical companies interested in co-promoting can use this information to gain a greater understanding of the critical factors involved in selecting a compatible partner, which will enable them to enter into a healthy, profitable long-term relationship. This 11-page document details the selective criteria that top pharmaceutical companies use for evaluating potential co-promotion partners, and, once a partnership has begun, the initial steps both companies must take to reach early agreement and develop a friendly, working relationship.