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Products & Services ╗
Best Practice Database
Sales and Marketing ╗ Strategic Alliances ╗ Identifying and Selecting Partners ╗ Strategic Fit
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Choosing compatible partner companies and working with them in a cooperative manner creates a sound base for a successful co-promotion effort, leading to increased sales and mutual benefit for all companies involved. Selecting the right partner can be a very difficult step for pharmaceutical companies, which are highly competitive by nature. Pharmaceutical companies interested in co-promoting can use this information to gain a greater understanding of the critical factors involved in selecting a compatible partner, which will enable them to enter into a healthy, profitable long-term relationship. This 11-page document details the selective criteria that top pharmaceutical companies use for evaluating potential co-promotion partners, and, once a partnership has begun, the initial steps both companies must take to reach early agreement and develop a friendly, working relationship.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.