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Best Practice Database
Sales and Marketing » New Product Development and Launch » Managing Development Process » Development Activities
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Top companies find that developing yearly business plans for all products in the development pipeline allow companies to budget all resources, thereby reducing waste and idle resources. This document discusses how to most effectively commercialize new products, allocate the necessary resources, and manage the product life cycle. This document can help companies schedule resource allocations only when developmentally required. This 18-page document shows pharmaceutical companies how to manage cross-functional teams to include and align diverse perspectives in the LCM plan, incorporating representation from clinical/R&D, commercial, marketing, and legal departments.
The insights and best practices showcased in this report are distilled from lessons learned in interviews with executives and specialists who have extensive experience in designing and managing new product planning and strategic alliance departments at a range of pharmaceutical companies. This document originated from a Best Practices, LLC consulting project.