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Products & Services Clinical Operations Communicating Clinical Trial Results

Communicating Clinical Trial Results to Physicians

DB Image

ID: 4430


Features:

Metrics, Graphics


Words: 7,000


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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This 20-page document includes best practices and supporting graphics for communicating clinical trial results to key opinion leaders and future prescribing physicians. Physicians represent the largest and most influential audience for clinical trial results. Therefore, companies concentrate the majority of their resources and efforts on effectively reaching this group. The document reviews the relative importance of communications channels and outlines tactics to initiate a cascade of influence with a hierarchy of Key Opinion Leaders and how to measure the memorability of key clinical trial messages among physicians, among several other practices. This research originated from Best Practices, LLC's consulting services.

Industries Profiled:
Pharmaceutical; Biotech; Health Care


Companies Profiled:
Abbott Laboratories; Sanofi-aventis; AstraZeneca; Bristol-Myers Squibb; Eli Lilly; GlaxoSmithKline; Janssen; Merck; Pharmacia; Novartis; Schering-Plough


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.