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» Products & Services » » Competitive and Business Intelligence » Strategic Insights

Competitive Intelligence: Communicating with Key Stakeholders

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ID: 4283

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Published: Pre-2019

Delivery Format: Online PDF Document

 

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Competitive intelligence is useless without properly communicating its importance to the right people. This 16-page chapter details how best-in-class competitive intelligence groups manage internal client expectations early to deliver competitive information that can have a great impact on key stakeholders’ strategic decisions. This chapter also highlights the most effective means to communicate the information’s importance once the competitive intelligence team collects the information for a particular stakeholder.

Industries Profiled:
Medical Device; Pharmaceutical; Biotech; Manufacturing; Consumer Products; Diagnostic; High Tech; Health Care; Energy; Computers; Computer Software; Utilities; Telecommunications


Companies Profiled:
3M Pharmaceuticals; Abbott Laboratories; Amgen; AstraZeneca; Bayer; Boehringer-Ingelheim; Bristol-Myers Squibb; Eli Lilly; GlaxoSmithKline; IBM; Immunex; Kodak; Merck; Pfizer; Procter & Gamble Pharma; Roche; Progress Energy; SAS

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