Competitive Intelligence Landscape Assessment: Communication Channels, Insight Types and Hallmarks of Excellence

In the constantly evolving and complex biopharma marketplace, Competitive Intelligence groups play a significant role in corporate success by delivering actionable insights that help set a company's strategic direction. The effectiveness of Competitive Intelligence groups, in turn, is largely predicated on the type of insights the group generates and how well those insights are communicated to inform leadership and decision making.

Best Practices, LLC conducted this landscape assessment using a meta-analysis approach to identify evolutionary insights for Competitive Intelligence communication channels, insight types and hallmarks of excellence in the biopharmaceutical industry. Insights in this research have been distilled from 10 of Best Practices, LLC’s existing benchmarking studies on the CI function.

KEY TOPICS

• Competitive intelligence communication channels and frequencies to inform leadership and decision making
• Most valued types of competitive intelligence insight
• Case studies to show management how best-in-class competitive intelligence functions contribute and add value
• Hallmarks of high performing competitive intelligence professionals and organizations

• Which departments generate the maximum number of competitive intelligence project requests?
• On average, how many total competitive intelligence service requests do you get in a month?
• Top delivery formats for competitive intelligence insights
• How effective are each of the listed communication and delivery channels for conveying a competitive landscape assessment?
• How often do you present updated competitive landscape assessments to senior leadership?
• How important is each general product or therapeutic area component as part of a 1-page competitive landscape template to help a senior leader understand critical dynamics of the market environment?
• How many pages or slides are contained on average in each high-level template or executive brief when presenting competitive assessments to each leadership group?

• Top Delivery Formats for Competitive Intelligence Insights: Ad-hoc reports, early warning alerts, and scheduled competitive intelligence reports are the most impactful formats for informing key leaders.
• Best Channels for Communicating Landscapes & Key Intelligence: Executive meetings and one-on-one personal meetings are the most effective channels for delivering critical intelligence to senior leadership.

Best Practices, LLC captured data from 10 of its benchmarking studies to conduct a Competitive Intelligence Landscape Assessment for the biopharmaceutical sector.

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