Competitive Intelligence: Structuring for Maximum Competitive Intelligence Impact

Best Practices, LLC determined, through its research, the best-in-class model for structuring a competitive intelligence function. This 20-page chapter compiles research on 19 different companies’ competitive intelligence organizations. The information highlights the differences between centralized, decentralized and hybrid organizations, the different roles and responsibilities various CI teams have, as well as detailing specific skills and capabilities that competitive intelligence groups look for when staffing the function.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Biotech; Consumer Products; Diagnostic; Health Care; Computers; Computer Software; Utilities; Telecommunications; Energy; High Tech


Companies Profiled:
3M; Abbott Laboratories; Amgen; AstraZeneca; Bayer; Boehringer-Ingelheim; Bristol-Myers Squibb; Eli Lilly; GlaxoSmithKline; Immunex; Merck; Pfizer; Procter & Gamble Pharma; Roche; SAS; Progress Energy; Kodak; IBM

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