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Products & Services

Complimentary Research: "Seeing Your Brands Through Your Customer's Eyes"

Whitepaper Image

ID: GBCN-31


Pages/Slides: 29


Published: Pre-2014


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Download "Seeing Your Brands Through Your Customer's Eyes" by clicking on the "Buy Now" button to the right.

Featured Case Studies included the following:

  • Eli Lilly and Company emphasized strong branding, quicker uptake and higher revenues to offset the long-term investments necessary in the pharmaceutical industry.
  • Cisco Systems Inc. demonstrated how a channel partner strategy built on brand identity and corporate values can motivate employees and control the customers’ brand experience.
  • Kodak stressed consistency of brand identity, while staying flexible through different business strategies and industry changes.
  • Johnson & Johnson explained the responsibilities of being a Trustmark and its choice to maintain its master-brand rather than leveraging with their other companies.
  • Nationwide shared its insight on internal communications as a necessary component of successful brand strategy.
  • Verizon's experience illustrated the possibilities in branding with a big budget and the complex process of rolling out the brand for different products, in different markets at different times.
  • W Hotels revealed how PR can be used in local brand building while creating a market around customer satisfaction and employee participation.
  • Interbrand shared its methods of deriving brand strength and improving brand value.
  • Bank of America explained benchmarking in corporate strategy and the benefits of Six Sigma and other improvement initiatives.

Sign up for a Virtual Tour today to discover how you can increase your functional expertise and progress your thought leadership through the Global Benchmarking Council, a research and networking advisory service of business executives.

Industries Profiled:
Pharmaceutical; High Tech; Manufacturing; Health Care; Medical Device; Insurance; Financial Services; Telecommunications; Banking


Companies Profiled:
Eli Lilly and Company; Cisco Systems; Kodak; Johnson & Johnson; Nationwide Insurance; Verizon Wireless; W Hotels; Interbrand; Bank of America