Consumer Marketing Lessons Learned: Corporate Case Study 1

General Description Company D remains one of the world's top makers of prescription drugs, earning billions of dollars each year with products that treat a variety of today’s diseases. No stranger to “Direct-to-Consumer” (DTC) advertising, Company D recently increased spending to market certain drugs directly to consumers. This world-class pharmaceutical manufacturer follows several guiding principles about consumer marketing to structure its teams and prioritize its marketing and advertising. Most importantly, Company D values its ability to manage its marketing activities and processes internally.

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.