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25DB




Products & Services Sales and Marketing Marketing Management Company Profiles

Consumer Marketing Lessons Learned: Corporate Case Study 1

Excerpt in Cart

ID: 3646


Features:

Graphics


Words: 832


Published: Pre-2015


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

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General Description Company D remains one of the world's top makers of prescription drugs, earning billions of dollars each year with products that treat a variety of today’s diseases. No stranger to “Direct-to-Consumer” (DTC) advertising, Company D recently increased spending to market certain drugs directly to consumers. This world-class pharmaceutical manufacturer follows several guiding principles about consumer marketing to structure its teams and prioritize its marketing and advertising. Most importantly, Company D values its ability to manage its marketing activities and processes internally.

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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