Consumer Marketing Lessons Learned: Corporate Case Study 3: Best Practice Summary

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Document Description:
Company B has become known in the pharmaceutical industry as a capable and
effective marketer of its consumer products, both prescription and OTC.
According to corporate goals, Company B relies on superior research and
discovery to drive growth and marketing. As a result, the Company reinvests
approximately 14% of sales in research annually. After blockbuster products
have been discovered, the Company’s marketing strategy for consumer-focused
products is to promote them directly to mass audiences. For many of its recent
product launches, both prescription and OTC, Company B has been successful in
its efforts to saturate the market with effective advertising and drive
therapeutic area awareness for diseases that affect substantial portions of the
population.

Industries Profiled:
Pharmaceutical

Companies Profiled:
A Leading Pharmaceutical Company

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Consumer Marketing Lessons Learned: Corporate Case Study 3

ID: 3648

Features:

Words: 724

Published: Pre-2018

Delivery Format: Online

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