Consumer Marketing Lessons Learned: Corporate Case Study 4

Document Description: Company E has operating companies in countries around the world. The pharmaceutical company's products range from prescription medication for adults and children to over-the-counter products in a variety of therapeutic areas. To support the growth of consumer products, consumer health companies, such as Company E, regularly invest 26-30% of annual sales in DTC marketing campaigns. As a result of Company E’s experience in consumer products, their tactics for direct-to-consumer marketing are well rehearsed and have, historically, been very effective. Company E’s professional and responsible corporate branding is an underlying theme in nearly all product-specific marketing messages, especially in the consumer products division.

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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