Consumer Marketing Lessons Learned: Corporate Case Study 5

Document Description: Company C is one of the largest issuers of credit cards in the United States. The company issues credit cards under its own brand for retailers, universities, financial institutions, associations, and other organizations. Disregarding mass market media such as television advertising, Company C utilizes direct mail and telemarketing in focused advertising campaigns. These tailored marketing campaigns have led to a 23% growth in credit card loans and a 15% increase in new card members since 1996.

Industries Profiled:
Financial Services


Companies Profiled:
A Financial Services Firm

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