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25DB




Products & Services Sales and Marketing Marketing Management Company Profiles

Consumer Marketing Lessons Learned: Corporate Case Study 6

Excerpt in Cart

ID: 3651


Features:

Metrics, Graphics


Words: 932


Published: Pre-2015


Delivery Format: Online


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
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Company F is a leading manufacturer of cars and trucks and spends billions of dollars each year in advertising. Company F dedicates a department to sales, services and marketing responsible for listening to the consumer and helping Company F consistently build brands that surpass the competition and endure in the marketplace. Indeed, Company F continues to build top brands by understanding its customer better than its competitors through in-depth market research. Company F promotes more than 50 different brands that are marketed with a different advertising mix including television, networking radio, direct mail, and Internet advertising. A specific division of Company F was examined for this study.

Industries Profiled:
Automobile


Companies Profiled:
A Top Automobile Manufacturer

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