Consumer Marketing Lessons Learned: Corporate Case Study 6

Company F is a leading manufacturer of cars and trucks and spends billions of dollars each year in advertising. Company F dedicates a department to sales, services and marketing responsible for listening to the consumer and helping Company F consistently build brands that surpass the competition and endure in the marketplace. Indeed, Company F continues to build top brands by understanding its customer better than its competitors through in-depth market research. Company F promotes more than 50 different brands that are marketed with a different advertising mix including television, networking radio, direct mail, and Internet advertising. A specific division of Company F was examined for this study.

Industries Profiled:
Automobile


Companies Profiled:
A Top Automobile Manufacturer

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.