If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
Download FREE Excerpt
13 Info Graphics
15 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Technology advances continue to influence how organizations communicate with consumers and influence their purchasing decisions. At the same time, old standbys like publications and education in the marketplace continue to play an important role in informing consumers. Across industry sectors companies are finding success by focusing their communication efforts across a broad platform of tools and tactics that utilize both new technologies and more standard approaches.
Best Practices, LLC conducted this cross-industry benchmarking study to identify current and evolving approaches for consumer marketing and communication. This study presents data on the consumer communication tactics that organizations find most effective and which tools and tactics participants expect to be utilizing more in the next 1-3 years.
This study includes data on three segments: pharmaceutical companies, non-pharmaceutical companies and the Total Benchmark Class.