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Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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New technologies are transforming how consumers make critical purchasing decisions. At the same time, consumer marketing research and analysis techniques are evolving across industry sectors to better identify winning tools and techniques for understanding consumers' decisions.
This cross industry study addresses topical issues that include winning over internal stakeholders to new marketing research approaches, and the presence of innovation across six market research tools: Concept Testing, Brand Research, Positioning, Direct-to-Consumer, Target Product Profile Testing and Tactic Testing