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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
New technologies are transforming how consumers make critical purchasing decisions. At the same time, consumer marketing research and analysis techniques are evolving across industry sectors to better identify winning tools and techniques for understanding consumers' decisions.
This cross industry study addresses topical issues that include winning over internal stakeholders to new marketing research approaches, and the presence of innovation across six market research tools: Concept Testing, Brand Research, Positioning, Direct-to-Consumer, Target Product Profile Testing and Tactic Testing
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.