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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Non-members: Click here to review a complimentary excerpt from "Consumer Marketing Research Innovation: Assessing New Approaches to Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness"
New technologies are transforming how consumers educate themselves and make critical purchasing decisions. Correspondingly, across industry sectors the consumer marketing research playbook and analysis approaches are evolving to better identify winning tools and techniques for understanding consumers' decisions.
Best Practices, LLC conducted this cross-industry benchmarking study to address topical issues that include winning over internal stakeholders to new marketing research approaches. The study also identified innovation across five key market research tools: Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.