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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Non-members: Click here to review a complimentary excerpt from "Consumer Marketing Research Innovation: Assessing New Approaches to Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness"
New technologies are transforming how consumers educate themselves and make critical purchasing decisions. Correspondingly, across industry sectors the consumer marketing research playbook and analysis approaches are evolving to better identify winning tools and techniques for understanding consumers' decisions.
Best Practices, LLC conducted this cross-industry benchmarking study to address topical issues that include winning over internal stakeholders to new marketing research approaches. The study also identified innovation across five key market research tools: Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness.