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Products & Services Market Research, Analytics and Forecasting Process Excellence and Productivity Management

Consumer Marketing Research Innovation: Assessing New Approaches to Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness

ID: 5259


Features:

7 Info Graphics

12 Data Graphics

140+ Metrics

23 Narratives


Pages/Slides: 36


Published: Pre-2014


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER

Non-members: Click here to review a complimentary excerpt from "Consumer Marketing Research Innovation: Assessing New Approaches to Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness"

STUDY OVERVIEW

New technologies are transforming how consumers educate themselves and make critical purchasing decisions. Correspondingly, across industry sectors the consumer marketing research playbook and analysis approaches are evolving to better identify winning tools and techniques for understanding consumers' decisions.

Best Practices, LLC conducted this cross-industry benchmarking study to address topical issues that include winning over internal stakeholders to new marketing research approaches. The study also identified innovation across five key market research tools: Patient Flow Mapping, Segmentation, Forecasting, Customer Insights, and Brand Awareness.


KEY TOPICS

  • Innovation in Market Research Approaches
  • Innovativeness of MR Tools for:
    • Patient Flow Mapping
    • Segmentation
    • Forecasting
    • Customer Insights
    • Brand Awareness

SAMPLE KEY METRICS
  • Innovative Research Tools used across Market Research processes (Qualitative)
  • Innovative Research Tools used across Market Research processes (Quantitative)
  • New Engaging Ways of Presenting Data
  • Innovation in Market Research Dimensions for Patient Flow Mapping (Quantitative)
  • Innovation in Market Research Dimensions for Patient Flow (Qualitative)
  • Innovation in Market Research Dimensions for Segmentation Research (Qualitative)
  • Innovation in Market Research Dimensions for Segmentation Research (Quantitative)
  • Innovation in Market Research Dimensions for Supporting Forecasting (Qualitative)
  • Innovation in Market Research Dimensions for Supporting Forecasting (Quantitative)
  • Innovation in Market Research Dimensions for Customer Insights (Qualitative)
  • Innovation in Market Research Dimensions for Customer Insights (Quantitative)
  • Innovation in Market Research Dimensions for Awareness Trial Usage / Brand Awareness Research (Quantitative)
  • Innovation in Market Research Dimensions for Awareness Trial Usage / Brand Awareness Research (Qualitative)


SAMPLE KEY FINDINGS
  • Improving Report Presentations Enhances Engagement: Finding innovative or fresh ways to present reports/studies - such as formats like Prezi or the use of dynamic visuals - is an important way to keep staff and internal stakeholders engaged.

STUDY METHODOLOGY


Fifty-nine benchmark survey respondents from 58 companies participated in this study. In addition, research analysts conducted executive interviews with eight selected respondents to collect qualitative data and insights.

Industries Profiled:
Pharmaceutical; Health Care; Market Research; Marketing; Service; Transportation; Insurance; Advertising; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Utilities; Consulting; Manufacturing; Financial Services; Telecommunications; Education; Real Estate; Electronics; Computer Hardware; Computer Software; Communications; Medical Device; Professional Services; Consumer Products


Companies Profiled:
Grifols; HIT Global; Sample Answers; Lifestyle Marketing; Veeda Clinical Research; Metropolitan; Midwest Employers Casualty Company; Catalpha; Sanofi; SMUD; ic axon; SCL Systems Consulting; Coleman; The SoNo Group; DDI; IBS; Merck Serono; uatae; National Housing Trust; MTS; Daiichi Sankyo; Sekisanchi ; Landmark Group; Emirates Post; Ferring Pharmaceuticals; 20/20 Research; CDW; Quadra; GE Healthcare; vetoquinol; synergesic; Independence Blue Cross; ARIAD; gemalto; Teva Neuroscience; Klick Health; EMD Serono; EPR; Merck; Bright Horizons; Teva Pharmaceutical Industries Ltd; R2Business Solutions; Janssen; brunner; Novo Nordisk; Zillner; Johnson & Johnson; HFS Research; Biogen Idec; Medtronic; UCB Pharma; American Dental Association; Maxcom; China HR Insight; Convergys; Unilever; MidAmerican Energy Company; Emirates Group

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.