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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Not only are technological advances reshaping the landscape for communicating with consumers but also they are creating the opportunity for consumer marketing research innovation. Still, even in this environment of innovation there are many obstacles that can blunt the effectiveness of marketing research groups.
Best Practices, LLC conducted this cross-industry benchmarking study to illustrate how market research leaders view their effectiveness and what they believe are the primary obstacles they are facing. The study also examines the leading factors for not using DTC and presents participants' lessons learned for using new technologies and innovation in market research.
This study includes data on three segments: pharmaceutical companies, non-pharmaceutical companies and the Total Benchmark Class.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.