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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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Not only are technological advances reshaping the landscape for communicating with consumers but also they are creating the opportunity for consumer marketing research innovation. Still, even in this environment of innovation there are many obstacles that can blunt the effectiveness of marketing research groups.
Best Practices, LLC conducted this cross-industry benchmarking study to illustrate how market research leaders view their effectiveness and what they believe are the primary obstacles they are facing. The study also examines the leading factors for not using DTC and presents participants' lessons learned for using new technologies and innovation in market research.
This study includes data on three segments: pharmaceutical companies, non-pharmaceutical companies and the Total Benchmark Class.