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As new therapies emerge, Continuing Medical Education (CME) programs enable doctors and other front-line practitioners to discover and adopt the treatment options most beneficial to their patients. But physician attendance alone does not necessarily translate into retention of information, much less the implementation of effective new practices.
This Best Practices, LLC study found a singular challenge is a "resource, targeting and quality paradox" in which the most often used CME delivery channels and formats (face-to-face and lectures, respectively) are often the least efficient and lowest-rated for information retention and behavioral change.
This study probes the strengths and weaknesses of common CME delivery channels and formats. In particular, the study highlights the growing role that E-CME and the Internet are playing in effectively targeting physicians, tracking program performance and enhancing program efficiency.
CME leaders can use the industry benchmarks and executive narratives from this research to understand what are the most effective CME delivery channels and formats as well as the growing role E-CME will play going forward.
Use of the Internet and E-Learning to Deliver CME Content: On average, the Internet and E-CME are responsible for delivering between 10 to 25 percent of global CME content, and CME leaders estimate that this percentage will double over the next three to five years. Already, adopters are delivering as much as 75 percent of CME content throughout the Internet in the U.S. and 50 percent in Europe.
Effective CME Content: Despite their preference for face-to-face delivery formats, physicians benefit more (in terms of actual clinical behavioral changes) from programs with greater interactivity. Didactic lectures and slide shows, which are common to face-to-face delivery formats, were rated least effective for educating the market in support of company goals.
Best Practices, LLC employed a two-pronged approach to this research: 30 CME leaders and practitioners from 26 pharmaceutical and biotechnology companies participated in a quantitative study and also contributed their observations through deep-dive interviews.