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» Products & Services » » Sales and Marketing » Marketing Management » Designing Marketing Strategies » Pricing Strategies

Continuously Evaluate Outcome of Direct-to-Consumer Marketing Campaigns

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ID: 3655


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Words: 655


Published: Pre-2020


Delivery Format: Online


 

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Practices covered in this document include the following. Employ an integrated approach when evaluating the potential success of consumer marketing to facilitate the DTC budget allocation process. Develop clear messaging and targeting goals for advertising in order to allocate funds most accurately. Continuously evaluate campaign successes and re-allocate resources quickly, if necessary.

Industries Profiled:
Miscellaneous


Companies Profiled:
A Leading Pharmaceutical Company

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