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25DB




Products & Services Sales and Marketing Marketing Management Designing Marketing Strategies Pricing Strategies

Continuously Evaluate Outcome of Direct-to-Consumer Marketing Campaigns

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ID: 3655


Features:


Words: 655


Published: Pre-2014


Delivery Format: Online


 

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Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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Practices covered in this document include the following. Employ an integrated approach when evaluating the potential success of consumer marketing to facilitate the DTC budget allocation process. Develop clear messaging and targeting goals for advertising in order to allocate funds most accurately. Continuously evaluate campaign successes and re-allocate resources quickly, if necessary.

Industries Profiled:
Miscellaneous


Companies Profiled:
A Leading Pharmaceutical Company

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.