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Conventions Activities in Pharmaceutical Conventions Management

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ID: 4351

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Words: 5,739

Published: Pre-2019

Delivery Format: Online PDF Document

 

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Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the best practices for conventions departments at eight pharmaceutical companies. Convention activities are explored in detail, including effective staff communication processes, booth management, cost cutting techniques for literature and booth resources, and sales force staffing for conventions. These topics reveal how high-performing conventions management departments operate efficiently and with optimal results.

Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Manufacturing; Consumer Products; Diagnostic


Companies Profiled:
GlaxoSmithKline; Ortho-McNeil; Roche; Bristol-Myers Squibb; Bayer; AstraZeneca; Amgen; 3M

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