1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6B8F9187D26417CC885256C77004D9C50
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/conventions-activities-in-pharmaceutical-conventions-management?opendocument
18
19opendocument
2018.212.83.37
21
22
23
24/bestp/domrep.nsf
25DB




Products & Services Marketing Management Marketing Strategy

Conventions Activities in Pharmaceutical Conventions Management

DB Image

ID: 4351


Features:


Words: 5,739


Published: Pre-2014


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the best practices for conventions departments at eight pharmaceutical companies. Convention activities are explored in detail, including effective staff communication processes, booth management, cost cutting techniques for literature and booth resources, and sales force staffing for conventions. These topics reveal how high-performing conventions management departments operate efficiently and with optimal results.

Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Manufacturing; Consumer Products; Diagnostic


Companies Profiled:
GlaxoSmithKline; Ortho-McNeil; Roche; Bristol-Myers Squibb; Bayer; AstraZeneca; Amgen; 3M


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.