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Conventions Management Overview

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ID: 4355

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Words: 2,781

Published: Pre-2020

Delivery Format: Online PDF Document

 

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Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the best practices for conventions departments at eight pharmaceutical companies. An explanation of the benchmarking process and key project findings help explain how conventions management departments operate efficiently and with optimal results.

Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Manufacturing; Consumer Products; Diagnostic


Companies Profiled:
Roche; AstraZeneca; 3M; Amgen; Bayer; Bristol-Myers Squibb; GlaxoSmithKline; Ortho-McNeil

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