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25DB




Products & Services Brand Management and Product Leadership Public Relations

Coordinating Consistent Public Relations Messages

DB Image

ID: 4166


Features:

Graphics


Words: 1,170


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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A strong brand image allows a company to charge a premium for its product and services based on the assurance of a consistent experience. In marketing, protecting and building the brand involves creating an association between the company and certain qualities in the customer’s mind. In public relations departments, benchmark partners have found that protecting a brand requires consistent communication with the public at all levels. This document looks at issues of coordination and consistency for public relations messages.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled:

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