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» Products & Services » » Brand Management and Product Leadership » Public Relations

Coordinating Consistent Public Relations Messages

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ID: 4166


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Words: 1,170


Published: Pre-2019


Delivery Format: Online


 

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A strong brand image allows a company to charge a premium for its product and services based on the assurance of a consistent experience. In marketing, protecting and building the brand involves creating an association between the company and certain qualities in the customer’s mind. In public relations departments, benchmark partners have found that protecting a brand requires consistent communication with the public at all levels. This document looks at issues of coordination and consistency for public relations messages.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled:

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