Corporate Affairs Excellence: Optimizing Group Structure

STUDY OVERVIEW
The Corporate Affairs function is important to any biopharmaceutical company's economic health and survival in a competitive marketplace. The function has a wide-ranging role, from building company reputation/brand and communicating to both internal and external stakeholders to building advocacy group relationships and monitoring federal/state lawmaking bodies. While the different groups that make up Corporate Affairs (also defined as Public Affairs in this research project) vary across organizations, they often incude: Policy, Government Affairs, Internal Communications, External Communications and Patient Advocacy.

This study provides benchmarks to identify key Corporate Affairs structural approaches and reporting relationships. In addition, the research delivers many examples of organizational approaches for corporate/public affairs based on research participants' survey data. Corporate Affairs leaders can use this research to compare their organizational structure with those of leading organizations.

SAMPLE KEY TOPICS

• Corporate Affairs Structures Marked by Diversity
• Reporting Relationships in Corporate Affairs
• Corporate Affairs Group Models and Structures
• Groups that Reside in Corporate Affairs

• Do you use a business unit structure
• Organizing factors influencing business units commercial structure
• Job title of Corporate Affairs group head
• Level that Corporate Affairs Head reports to
• Approaches best describing company's Corporate Affairs group structure
• Functions that report to Corporate Affairs head

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