Corporate and Executive Communications Function Resource Benchmarks

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"Corporate and Executive Communications Function Resource Benchmarks"

Study Overview

Communications are vital in managing public perceptions and in keeping employees working in strategic alignment with company goals; this much is certain. More difficult to determine, however, is exactly how many resources companies should allocate to this area. This benchmark study examines the staffing and budget allocations for both corporate communications which support and shape the public image and executive communications which serve upper level executives and board members. Executives can use this 42- page presentation to examine what other companies are allocating relative to factors such as sales and total employees.

Key Topic Areas

For both corporate and executive communications, the following benchmark areas were examined:

• Overall Staffing Levels
• Outsourcing Levels
• Staffing Levels Linked to Total Employees
• Staffing Levels Linked to Budget Allocation
• Staffing Levels Linked to Sales Revenues
• Budget in Relation to Sales Revenues

• U.S. Sales Revenues of Benchmark Class (US$)
• Total Employees (FTE’s)
• Budget for Corporate Communications Operations (US$)
• Total FTEs for Communications Operations
• Total Employees Per Corporate Communications FTE
• Outsourced Corporate Communications Resources
• Budget Allocated per Corporate Communications FTE ($US)
• Sales Revenues per Corporate Communications FTE ($US)
• Corporate Communications Budget as a Percentage of Sales Revenues (%)
• Total FTE’s for Executive Communications (FTE’s)
• Total Employees Per Executive Communications Employee (FTE)
• Budget Allocated per Executive Communications FTE ($US)
• Sales Revenues per Executive Communications FTE ($US)
• Executive Communications Budget as a Percentage of Sales Revenues (%)

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