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"Corporate and Executive Communications Function Resource Benchmarks"
Communications are vital in managing public perceptions and in keeping employees working in strategic alignment with company goals; this much is certain. More difficult to determine, however, is exactly how many resources companies should allocate to this area. This benchmark study examines the staffing and budget allocations for both corporate communications which support and shape the public image and executive communications which serve upper level executives and board members. Executives can use this 42- page presentation to examine what other companies are allocating relative to factors such as sales and total employees.
Key Topic Areas
For both corporate and executive communications, the following benchmark areas were examined: