1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
630B6662EBE7A802265257C0D00496868
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/corporate-value-proposition-best-practices-report?opendocument
18
19opendocument
203.80.128.196
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25BMR




Products & Services

Best Practices in Building Your Corporate Value Proposition

ID: POP-250


Features:

42 Info Graphics

1 Data Graphics

5 Metrics

5 Narratives


Pages: 43


Published: 2013


Delivery Format: Shipped


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
A corporate brand is a single, clear promise that a company makes and fulfills for its stakeholders. Branding is the strategic process of establishing both the tangible and intangible attributes to differentiate your company and give it focus to consumers and others. Therefore, it is imperative for companies to define their value proposition by showcasing their products and / or services as unique from others to gain competitive edge. If companies cannot, then customers may default to the most basic option of differentiation -- price alone.

Best Practices, LLC undertook this study to help corporate leadership understand the importance of a corporate brand. Branding is the strategic process of establishing both the tangible and intangible attributes to differentiate your company and give it focus to consumers and others.

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled:

Study Snapshot

This presentation was compiled from various primary and secondary research conducted by Best Practices, LLC.

Key topics in this study include:

  • Understanding Corporate Value
  • J&J Case Study: Origin on Trust
  • G.E. Healthcare’s Healthymagination
  • Eli Lilly Case Study on Social Responsibility
  • Corporate Brand Planning Processes
  • Why Focus on Customer Loyalty?
  • Achieving the Corporate Value Proposition

Sample Key Finding

Using Community Programs to Build Corporate Image: More companies are learning that time is money, as they are encouraging-and in some cases mandating-their employees to volunteer in areas that strengthen communities and improve the human condition. Benefits are huge for the recipients, but they are also considerable for the corporation.