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Best Practices, LLC conducted this in-depth study to address the following key areas:
Thirty-four thought-leader management leaders from 29 biopharma and device organizations participated in the field survey, and we interviewed 4 for in-depth insights.
Strategic TL Management Structure: Most respondents believe a decentralized thought-leader management structure is not optimal, though almost 40% use a decentralized system now. Most view a hybrid or centralized structure (48 and 38%, respectively) as optimal for modern Thought Leader engagement.