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Products & Services Sales and Marketing E-Commerce Creating Customer-Focused Online Experience CRM Technology

Creating Healthcare Brand Loyalty over the Internet

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ID: 4368


Features:

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Words: 8,813


Published: Pre-2014


Delivery Format: Online PDF Document


 

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This report explores in detail how several top-performing healthcare companies create and foster brand loyalty over the Internet. Specific practices for personal wellness websites, online disease and condition management, and patient education programs demonstrate the most effective methods for developing customer loyalty by providing useful healthcare information. Effective methods for dealing with legal issues of providing medical advice online and professional education programs are also explained in this report.

Industries Profiled:
Insurance; Pharmaceutical; Biotech; Health Care; Computer Hardware; Computers


Companies Profiled:
Kaiser Permanente; Pfizer; Merck; Aetna; Dell Computer; Harvard Pilgrim

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