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Best Practice Database
Sales and Marketing » New Product Development and Launch » Managing Development Process » Development Activities
Graphics, Detailed Process Map
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To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes. To achieve these goals, many marketing organizations seek to understand critical success factors of other high-performing marketing organizations. Marketing leaders can use the information in this document to understand the main areas of marketing operational excellence. This 11 page document details the way corporations enhance marketing productivity across multiple dimensions, including marketing processes, critical marketing skill sets, marketing technology enablement, marketing performance measurement and marketing organizational structures.