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Best Practice Database
Sales and Marketing » New Product Development and Launch » Managing Development Process » Development Activities
Graphics, Detailed Process Map
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
To ensure future growth and profitability, companies are trying to strengthen and revitalize their brand images, refocus sales forces and streamline marketing processes. To achieve these goals, many marketing organizations seek to understand critical success factors of other high-performing marketing organizations. Marketing leaders can use the information in this document to understand the main areas of marketing operational excellence. This 11 page document details the way corporations enhance marketing productivity across multiple dimensions, including marketing processes, critical marketing skill sets, marketing technology enablement, marketing performance measurement and marketing organizational structures.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.