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» Products & Services » » Customer Service » Customer Relationship Management » CRM Strategy

CRM Implementation Road Map: Part 1 -- Strategic Planning

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Published: Pre-2019

 


 

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This is the first chapter in an executive workbook that outlines the key milestones of a successful CRM implementation. The CRM implementation process can be broken into the four phases. Each of the implementation phases has been broken down into several critical milestones. This chapter will analyze the milestones and address key challenges in the first phase, which focuses on strategic planning.

Industries Profiled:
Manufacturing; Pharmaceutical; Financial Services; Service; Aerospace; Banking; Retail; Government


Companies Profiled:
AAR Corp.; Sanofi-aventis; AAA; Boeing; Corning; Eli Lilly; JD Edwards; Lands' End; Merrill Lynch; PSEG; Raytheon; U.S. Department of Veteran's Affairs; USAA; Vistakon

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