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25DB




Products & Services Customer Service Customer Relationship Management Performance Measurement

CRM Performance Measurement: Tailoring Metrics to Key Stakeholders

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ID: 4241


Features:

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Words: 683


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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Developing and tracking CRM performance metrics is perhaps one of the most difficult, yet critical stages of building a CRM program. Benchmark partners report that varying groups of stakeholders seek to have different needs met by their companies’ CRM programs. To ensure each group’s performance is measured accurately, companies develop sets of CRM performance measures that are valuable and relevant to each group’s roles and responsibilities in executing the CRM plan. This document looks at developing a three-pronged approach to CRM performance metrics.

Industries Profiled:
Retail; Government


Companies Profiled:
Lands' End; U.S. Department of Veteran's Affairs

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.