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25DB




Products & Services Customer Service Customer Relationship Management CRM Management

CRM Structure: Establish Customer Advisory Boards

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ID: 4239


Features:


Words: 618


Published: Pre-2016


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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Customer advisory boards and councils are critical to maintaining customer focus when setting strategy and planning activities. Customer advisory boards usually represent a cross-section of the company’s employee mix. For example, a typical customer advisory board will represent line employees, middle management, team leaders and CRM strategists. This is a brief document that looks at customer advisory boards and CRM as an alternative to marketing spend.

Industries Profiled:
Pharmaceutical; Government


Companies Profiled:
Sanofi-aventis; U.S. Department of Veteran's Affairs

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