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Products & Services R and AS Conferences 2001 Feb 2001: Cultivating Customer Relationships through Technology

Cultivating Customer Relationships Through Technology: Meeting Proceedings

ID: GBC-MR022001


Pages/Slides: 31


Published: Pre-2013


Delivery Format: PDF


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
This document provides a detailed overview of the January 2001 Global Benchmarking Council conference. Cultivating Customer Relationships through Technology tackled critical business topics including customer relationship management (CRM), technology and customer loyalty strategies.The featured case studies included:
  • NCR Corporation
  • Gateway, Inc.
  • Dow Chemical Company
  • Ben & Jerry's
  • Sprint Canada
  • Medtronic, Inc
GBC members and guests then formed smaller groups for roundtable discussions on the following topics:
-Customer Recovery and Reacquisition
-CRM Measurement
-CRM Technology

Also featured in the report are additional anecdotes, select slides, quotes, and recommended resources.

For more information, contact us at 919-403-0251 or e-mail us at best@best-in-class.com

Industries Profiled:
Consumer Products; Chemical; Computer Hardware; Computers; Medical Device; Telecommunications


Companies Profiled:
Ben & Jerry's; Dow Chemical; Gateway; Medtronic; Nortel Networks; NCR; Sprint