Participants in this benchmarking research included 32 Communications executives and managers at 28 leading companies from bio-pharmaceutical, healthcare and other industry segments.
Research participants included Vice President, Senior Directors, Directors, Managers and Specialists. More than 56% of benchmark partners were vice presidents and directors, 33% were managers and 10% were specialists –all of whom worked directly or indirectly in Communications functions.
Benchmark partners reflect functional experience that interacts directly or indirectly with the Internal and External Communications functions. As Communications resides in different places across different companies, various functions from Marketing, Communications, and Medical Affairs participated in this study.