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25RC




Products & Services

Customer Relationship Management: Changing your Cultural Focus from Products to Customers

ID: WP-07


Pages: 13


Published: Pre-2014


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

  • STUDY OVERVIEW
  • BENCHMARK CLASS
This white paper is an excerpt from research profiling a class of companies that demonstrate successful practices in developing the benchmarking function. Information was gathered through extensive surveys and interviews among managers from 14 companies across nine business sectors that included financial services, travel services, pharmaceuticals, aviation, utilities, telecom, construction products, government and retail. Best Practices, LLC analysts employed qualitative and quantitative research methods to identify and probe the winning strategies and operational approaches in customer relationship management implementation among organizations within these sectors.

Industries Profiled:
Manufacturing; Pharmaceutical; Retail; Financial Services; Service; Aerospace; Banking; Government


Companies Profiled:
AAR Corp.; Sanofi-aventis; Lands' End; AAA; Merrill Lynch; PSEG; Boeing; Raytheon; Corning; U.S. Department of Veteran's Affairs; Eli Lilly; USAA; JD Edwards; Vistakon