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Products & Services

Customer Service Case Study: Ben & Jerry's

Whitepaper Image

ID: GBCA-01


Pages/Slides: 3


Published: Pre-2014


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS

With the proliferation of call centers across all industries, customer service continues to directly impact growth and sales. Regardless of your industry, product or service offerings, maintaining a superb quality of service is an ongoing challenge.

Ben & Jerry’s has been servicing customers for years with its unique brand of ice cream products. Listening to customers and giving them what they want has been key to the company’s continued success. How does Ben & Jerry's do it? Download your complimentary Ben & Jerry’s case study, “Give Me What I Want and I’ll Stay with You Forever.”

This case study addresses the following:
What are the four customer conditions necessary for determining customer loyalty?
Which is a better measure of customer relationships, customer satisfaction or customer loyalty?
How do you build a loyal customer base?
Does high staff turnover translate into low customer retention rates?
What are the common features of poorly developed “voice of the customer” surveys?
How much does a 2 percent increase in customer retention impact the bottom line?

Contact Ann Recchie at (919) 767-9257 or via e-mail for more information on the Global Benchmarking Council.

Industries Profiled:
Consumer Products


Companies Profiled:
Ben & Jerry's