1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
681EBC0ACDD0A023F00258520006F1005
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/db-Americas-MSL-Excellence-Optimizing-alignment-and-assessment-for-field-medical-operations-in-the-Americas?opendocument
18
19opendocument
2018.206.194.134
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Medical Affairs Medical Science Liaison

Americas MSL Excellence: Optimizing alignment and assessment for field medical operations in the Americas

ID: 5604


Features:

16 Info Graphics

27 Data Graphics

400+ Metrics

10 Narratives


Pages/Slides: 51


Published: 2020


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Americas MSL Excellence: Optimizing alignment and assessment for field medical operations in the Americas"

STUDY OVERVIEW

The regulatory and cultural dynamics of countries in the Americas shape how pharmaceutical companies utilize their MSLs in thought leader interactions in those countries. Likewise, regional differences should affect how companies structure and align their MSL teams as well as assess MSL productivity.

Best Practices, LLC conducted this Americas-focused study to help pharmaceutical leaders understand how peer pharma companies structure and align their MSL teams in the Americas, which include Brazil, Mexico and Canada. There is no U.S. data in this study. The research also provides reliable region and country-level field medical metrics on MSL productivity, efficiency, KOL and key account targeting, interaction frequency, communication and tools, skills and background.

Critical MSL alignment and assessment questions addressed in this study include:

  • Organizational structure
  • Field team alignment
  • Field team productivity and efficiency

    KEY TOPICS
  • Executive Summary
  • Aligning MSLs: Structure, reporting and organizational support
  • Assessing MSLs: Capacity, KOL targeting and engagement
KEY METRICS
  • MSL structure – All regions and Americas countries
  • Reporting relationship between the MSLs in each country and global Medical Affairs organization – All regions, Americas countries
  • Interview narratives around country-aligned (local and global) reporting structure and model
  • MSL direct reporting outside of global Medical Affairs – All regions and Americas countries
  • Average MSL time spent per week on each of the listed activity areas
  • Number of thought leaders supported per MSL – All regions and Americas countries
  • Thought leader tier breakdown for a typical MSL in the Americas
  • Approximate number of HCPs (i.e., not on thought leader target list) engaged by each MSL in the past 12 months
  • Total large key accounts (hospitals, care networks or academic institutions) served by each MSL in the Americas and their countries
  • Average time spent by MSLs in each face-to-face thought leader interactions (in minutes) – All regions
  • Average frequency of MSL interactions with each kind of thought leader in the Americas and their countries
  • Percentage of proactive vs. reactive MSL interactions – All regions and Americas countries
  • Frequency of proactive MSL interaction types – All regions
  • Effectiveness of communication channels in Europe for MSL interactions with thought leaders
  • MSL professional backgrounds and experience
  • Actual work experience vs. effective work experience of MSLs for engaging thought leaders in high quality scientific discussions and building long-term relationships
  • Average years of MSL experience in each region
SAMPLE KEY FINDINGS
  • Structure & alignment: Though mainly belonging to the Medical organization, LATAM MSLs rarely report directly to the Global MA group, reporting almost instead to the country affiliate. Canada is somewhat of an exception, with 44% of companies forging a direct reporting relationship for these MSLs into Global.

METHODOLOGY

Best Practices, LLC engaged 125 Global Medical Affairs and Field Medical Excellence leaders from more than 40 leading pharma and biotech companies in this research through a benchmarking survey. In-depth interviews were conducted with 8 benchmark partners to gain further insights.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Manufacturing; Consumer Products; Medical Device; Chemical; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Abbott; Alexion Pharmaceuticals; Allergopharma; Amgen; AstraZeneca; Bayer; Biogen; Bioventus; Boehringer Ingelheim; Celgene; Chiesi; Clovis Oncology; Dr Reddy's Laboratories; Eisai; Galderma; GE Healthcare; Gedeon Richter ; Gilead Sciences; Grifols; Ipsen; Janssen; Kiniksa Pharmaceuticals; Kyowa Kirin; Merck Serono; Merck; Novartis; Pfizer; Rakuten Medical; Roche; Sandoz; Sanofi; Lupin; Shire; Takeda Pharmaceuticals; Sunovion; UCB Pharma; Vertex Pharmaceuticals; Vifor Pharma; ViiV Healthcare

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.