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Best Practice Database
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As medical science liaisons (MSLs) continue to play an important role in accessing and engaging key thought leaders in the Asia-Pacific (APAC) region, the country-specific dynamics of a market affect how pharmaceutical field medical teams are organized and evaluated.
Thus it’s important to have teams appropriately aligned to each country to ensure the team’s success.
Best Practices, LLC conducted this benchmarking research to examine how leading pharmaceutical and biotechnology companies structure, align and support their MSL teams in the APAC region. The study also captures APAC region and country-level field metrics on MSL productivity, efficiency, KOL and key account targeting, interaction frequency, communication and tools, skills and background.
Insights in this research are presented into following segments to illuminate field medical trends at region and country level: Europe Segment (N=58), APAC Segment (N=30), Americas Segment (N=27), MENA Segment (N=9).
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.