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A recent survey of market research professionals found almost half are either using or evaluating gamification. The main hurdles to market researchers trying gamification are a lack of knowledge and insufficient proof that it works. Using secondary research, Best Practices®, LLC created this short overview of how some pharmaceutical organizations are utilizing games to engage patients and uncover consumer insights. METHODOLOGY Secondary research that included a review of websites utilizing gamification for the pharmaceutical sector.
Industries Profiled: Pharmaceutical; Biotech; Chemical Companies Profiled: Eli Lilly; Genentech; Boehringer Ingelheim
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