Benchmarking Field Medical & Field Outcomes and Pricing KOL Engagement Strategies

STUDY OVERVIEW

Best Practices, LLC undertook this benchmarking research study to examine current industry trends and best practices for field-based medical and outcomes/pricing teams in North America, Europe, APAC and Emerging Markets. In particular, this study establishes benchmarks around virtual HCP engagement; field medical team deployment and reporting relationships; and activity levels and product coverage.

KEY TOPICS

2. Structure & Leadership of Field-Based Medical Teams vs. Field-Based Outcomes and Pricing Teams

• Deployment
• Reporting Relationships
  

KEY METRICS

• When do you first deploy field medical teams, when field medical team presence peaks, when field medical presence tapers?
• Do you have a separate field outcomes & pricing group or is it rolled into field medical responsibilities?
• Please estimate the size of medical expert / OL panel with which your high performing field medical staff regularly engage (on a per employee basis)
• On average, how many products both in the market and in the development pipeline are actively supported per field medical employee?
• Do your field medical employees cover products across different therapeutic areas, or within the same therapeutic area?
• Do you file form 2253 for proactive resources used by your MSL team?

SAMPLE KEY FINDINGS

• Companies Have Established Regular Engagement Levels For Thought Leaders: All the participants have an established weekly, monthly, quarterly or annual MSL thought leader engagement activity level within Europe and APAC regions. North America (81%) and emerging markets (75%) also have an established thought leader engagement activity level.

METHODOLOGY

Best Practices, LLC engaged 17 leaders with direct experience working with field medical and field outcomes and pricing teams from 15 leading bio-pharmaceutical companies through a benchmarking survey instrument. More than half of the benchmark partners serve at the level of director or above.

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.