Benchmarking Rare Disease Field Medical Excellence in LATAM and MENA: Establishing Standards for High Performance & Impact

KEY TOPICS

• Effective Rare Disease Field Performance Metrics in the LATAM and MENA Regions
• Building a Rare Disease Field Medical Excellence Framework
• Target and Engagement Levels of Rare Disease KOLs in the LATAM and MENA Regions
• Average Time Spent by Rare Disease MSLs on KOL Interactions and Internal Activities in the LATAM and MENA Regions
• Rare Disease Field Medical Staffing Footprint in the LATAM and MENA Regions
• Key Insights and Lessons Learned for Measuring the Impact of Rare Disease MSLs in the LATAM and MENA Regions

• LATAM and MENA field scorecard: Benchmarking rare disease engagements
• Average number of tiered vs. non-tiered KOLs per rare disease MSL in the LATAM and MENA regions
• Monthly KOL and F2F interactions in the LATAM and MENA regions – Rare disease segment
• Weighting criteria for various interaction types on the rare disease MSL scorecard (LATAM and MENA regions)
• Metrics for engaging non-tiered KOLs in the LATAM and MENA regions
• Average rare disease MSL time in the field (days per year) in the LATAM and MENA regions
• Percentage of rare disease MSL time spent on external, internal, and logistics activities (LATAM and MENA regions)
• Weekly rare disease MSL time allocation for each activity stream in the LATAM and MENA regions
• Percentage of overall rare disease targets classified as KOLs, HCPs, payers, or other external stakeholders (LATAM and MENA regions)
• Rare disease field medical staffing footprint in the LATAM and MENA regions

• Time Spent on External Engagement: In LATAM, rare disease MSLs allocate a significant portion of their time (68%) to external engagement, surpassing other therapeutic areas. Conversely, in MENA, rare disease MSLs devote just over half of their time (55%) to direct external engagement efforts.

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