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Sales and Marketing » Market Research
Metrics, Graphics, Summary Matrix
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Pharmaceutical market research, commercial analysis and business research departments struggle to find the right balance between centralization across and within countries and decentralized or independent local control in both the funding sources and focus of the department. They also seek the ideal staffing mix to meet both strategic and tactical demands.
Key Topics and Metrics
By reviewing the 35 slides in this presentation, pharmaceutical market research leaders can learn how leading companies organize their market research departments for efficient operations. Specifically, the presentation includes over 50 benchmark metrics, some of which are in the following areas:
*Strategic vs. tactical focus
*Line of organization (product support, franchise support, customer segment, etc.)
*Worldwide vs. U.S. research focus
*Impact of international affiliates on purchase decisions *Annual budgets and funding sources
*Required management skills
*Career path programs
*Regional focus of departments
*Distribution of employees within companies
*Market research departments are most commonly structured by therapeutic support areas.
*Focus tends to be more strategic than tactical.
*Less than half of the benchmark partners have clear career track progressions for market research employees.
This study originated from a Business Excellence Board consulting project for a pharmaceutical client. A total of seven benchmark partners from the pharmaceutical industry were surveyed.