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Best Practice Database
Marketing Management » Digital Marketing
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The pharmaceutical sector faces a complex and evolving environment for utilizing digital marketing. To succeed, organizations must continually advance their multichannel capabilities and improve the delivery of their core services.
Research and consulting leader Best Practices, LLC conducted this study to evaluate what characteristics constitute best-in-class performance in digital marketing in the healthcare sector. In particular, this study reviews the maturity and nimbleness of organizations' multichannel teams and factors that affect these two key issues.
The study identifies benchmarks around the maturity of multichannel functions as well as the speed and integration by which core digital services are delivered.
This study includes two segments: Company Size and US/Global.
Best Practices, LLC engaged 39 digital marketing leaders from 30 leading pharmaceutical, biotech, and life sciences companies in this research. Thirteen research participants represent large pharmaceutical organizations, while the remaining benchmark class represent mid-sized and small companies.