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Best Practice Database
Marketing Management » Digital Marketing
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In today's ever-changing digital world, understanding how to reach customers effectively and efficiently is crucial. As the use of digital technologies evolves, healthcare companies must constantly assess the impact, effectiveness and ROI of new leading digital activities to ensure they are utilizing the best approaches possible.
This study examines the innovative programs and activities being implemented by high-performing digital marketing teams in the pharmaceutical and healthcare spaces. The study identifies and evaluates key trends in successful education and engagement of physicians across online channels. It also examines current approaches to structure and staffing within social media groups.
NOTE: Survey responses on select questions have been segmented into two perspectives - Large Companies and Small and Mid-Size Companies.
Best Practices, LLC engaged 39 digital marketing leaders at 30 companies through a benchmarking survey instrument.